CLIENT SPOTLIGHT 29 / 35
Wood Like to Play
Playful products, thoughtfully discovered.
A closer look at the business,
its audience and its digital presence.
- Client
- Wood Like to Play
- Industry
- Wooden toys & puzzles
- Market / audience
- United Kingdom
01 / THE BUSINESS
The story
behind the screen.
Wood Like to Play offers wooden toys and puzzles in the United Kingdom. The supplied search themes include alphabet jigsaws, world map puzzles and handmade wooden toys.
The project’s search context is shaped by product format and design. Shoppers may start with a broad wooden-toy interest or look for a particular alphabet or map puzzle.
02 / PROJECT CONTEXT
What shapes this project.
Three areas that define the business
and the audience it serves.
Alphabet puzzles
Alphabet jigsaws form a distinctive product theme.
Map & animal designs
World map and crocodile puzzle searches reflect specific designs.
Wooden toys
Material-led searches connect shoppers with the wider product category.
SEARCH FOCUS
The searches behind the interest.
A selection of search themes from this project’s campaign.
- Wooden alphabet jigsaw
- World map puzzle
- Crocodile alphabet puzzle
- Handmade wooden toys UK
YOUR BUSINESS COULD BE NEXT
Let’s turn your next
idea into a conversation.
Tell us about your website, your audience and where you want to go.
KEEP EXPLORING
