Why do the majority of the Sri Lankan Business Community fail when coming to Digital Marketing?
When looking at the Sri Lankan business context, we know that every business implements various marketing strategies. Many companies in Sri Lanka are well aware of traditional marketing methods like newspaper advertisements, TV advertisements posters, banners, etc. But how well do you know about digital marketing? Well, you might have undoubtedly come across the term “digital marketing,” and someone might say; “Oh l know about digital marketing, it is all about advertising on social media.” But, is that all? The simple answer is ” no.”
Social media marketing is just only a part of digital marketing, whereas the concept of digital marketing is spreading out in a broader scope. It is where many Sri Lankan businesses fail when coming to digital marketing. Social media marketing plays its role in building brand reputation and creating brand awareness in digital marketing.
Let us assume that you are doing a hotel in the hotel and tourism industry; social media is an excellent way to the reputation of your hotel. You can gather a group of people who associate with the similar sector in one platform. You can educate your customers about your products and services and create brand awareness through social media networks like Facebook, Twitter, Instagram, etc. So when someone is interested in your service, they know where to find you. Let’s move into the other methods of digital marketing. Some of the most popular methods of digital marketing are E-mail marketing, content marketing and SEO (Search Engine Optimization)
E-mail marketing is an excellent way to reach many customers at once. An e-mail is sent to a bunch of people at once by giving details about the product or service of the related business. Content marketing, it is equally important as any other digital marketing methods. We often say that content is king. The content is what your visitors go through when they reach your website. Good content educates, inspires and attracts your visitors and make them your potential customers.
SEO is the magical tool which can bring you immense profits and make your business a huge success if implemented correctly. You might not be that familiar with the concept of SEO at the very beginning. Search Engine Optimization is where SEO experts can bring your website to the first page of search engine results page and finally you will be at the top. Let us assume that a customer is searching in Google, for the keyword “Luxury hotels in Sri Lanka.” Usually, the customer will go through the results at the top of the first page of Google and book a hotel. What if you are nowhere on the first page? Then, you will lose your customers while your competitors are getting the advantage. With the use of SEO, your business can reach the top of the search engine results page, but it takes time since SEO is a massive process.
SEO is a new concept to the Sri Lankan business industry, and that is why you need to be cautious when selecting your SEO expert. You might have searched the Google for ” best SEO company in Sri Lanka,” to find us at the top, and that is the reason why you are reading the article this right now. It is where we begin as the best SEO Company in Sri Lanka since we have already marked our place by being the best. It is not a task of one or two days for SEO requires both considerable effort and time. The SEO Sri Lanka Company is the best SEO Company in Sri Lanka with a large number of thriving client base which proves that we are well experienced and experts in what we do. Join the best SEO Company to mark your success and stay ahead of your competitors. The SEO experts of SEO Sri Lanka Company is always ready to serve you. Choose the best to be the best.