CLIENT SPOTLIGHT 19 / 35
Colt Trading
Specialist equipment, specific search intent.
A closer look at the business,
its audience and its digital presence.
- Client
- Colt Trading
- Industry
- Printing & business equipment
- Market / audience
- Sri Lanka
01 / THE BUSINESS
The story
behind the screen.
Colt Trading operates in printing and business equipment in Sri Lanka. The supplied campaign has a particular focus on card printers, PVC card printing and Evolis-related product searches.
This is a product-led business audience. Buyers often know the type of equipment they need, making precise category and model terminology relevant to the way they discover a supplier.
02 / PROJECT CONTEXT
What shapes this project.
Three areas that define the business
and the audience it serves.
Card printers
ID and PVC card printing are prominent product search areas.
Printing equipment
The wider business context covers specialist printing requirements.
Brand-led research
Evolis-related terms reflect more focused product interest.
SEARCH FOCUS
The searches behind the interest.
A selection of search themes from this project’s campaign.
- Card printer Sri Lanka
- ID card printer Sri Lanka
- PVC card printer
- Evolis Sri Lanka
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