CLIENT SPOTLIGHT 12 / 35
IPD Australia
A technical catalogue for an industrial audience.
A closer look at the business,
its audience and its digital presence.
- Client
- IPD Australia
- Industry
- Electrical & industrial products
- Market / audience
- Australia
01 / THE BUSINESS
The story
behind the screen.
IPD Australia operates in the electrical and industrial products sector. Its website presents a catalogue-led business for customers researching electrical equipment and technical product requirements.
This portfolio entry uses the IPD website preview. Product discovery, technical relevance and a clear route to the appropriate product area are central considerations for an industrial audience.
02 / PROJECT CONTEXT
What shapes this project.
Three areas that define the business
and the audience it serves.
Electrical products
A specialist product environment serves technical buyers.
Industrial discovery
Category-led browsing supports equipment research.
Business enquiries
Relevant product information provides a starting point for supplier conversations.
YOUR BUSINESS COULD BE NEXT
Let’s turn your next
idea into a conversation.
Tell us about your website, your audience and where you want to go.
KEEP EXPLORING
