CLIENT SPOTLIGHT 16 / 35
Mirissa Whale Warriors
An ocean experience, discovered online.
A closer look at the business,
its audience and its digital presence.
- Client
- Mirissa Whale Warriors
- Industry
- Marine tourism
- Market / audience
- Mirissa, Sri Lanka
01 / THE BUSINESS
The story
behind the screen.
Mirissa Whale Warriors is a marine tourism business associated with whale and dolphin watching in Mirissa, Sri Lanka. Its website introduces an experience that many visitors research while planning their time on the south coast.
The project’s supplied search themes are destination-specific. Travellers connect the activity they want to experience with Mirissa, creating a focused relationship between experience content and local travel discovery.
02 / PROJECT CONTEXT
What shapes this project.
Three areas that define the business
and the audience it serves.
Whale watching
Whale watching in Mirissa is the primary campaign theme.
Dolphin watching
Related marine experiences broaden the search context.
Travel planning
Destination-led searches help travellers explore local activities.
SEARCH FOCUS
The searches behind the interest.
A selection of search themes from this project’s campaign.
- Whale watching Mirissa
- Dolphin watching Mirissa
YOUR BUSINESS COULD BE NEXT
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idea into a conversation.
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