CLIENT SPOTLIGHT 04 / 35
SuperJeweler
Small details. Meaningful decisions.
A closer look at the business,
its audience and its digital presence.
- Client
- SuperJeweler
- Industry
- Jewellery ecommerce
- Market / audience
- International
01 / THE BUSINESS
The story
behind the screen.
SuperJeweler is an online jewellery retailer with collections covering engagement rings, wedding bands, diamond earrings and other jewellery. The shopping experience brings together different styles, stone types and product categories.
Search themes supplied for this project include diamond stud earrings and engagement ring styles. These represent very different shopping journeys, from choosing an everyday piece to researching a purchase for a major occasion.
02 / PROJECT CONTEXT
What shapes this project.
Three areas that define the business
and the audience it serves.
Engagement rings
Shape and style searches help shoppers narrow their options.
Diamond earrings
Studs and other earring collections support focused product browsing.
Collection discovery
Product categories connect specific jewellery interests to relevant collections.
SEARCH FOCUS
The searches behind the interest.
A selection of search themes from this project’s campaign.
- Diamond stud earrings
- Engagement rings
- Diamond earrings
- Engagement ring styles
YOUR BUSINESS COULD BE NEXT
Let’s turn your next
idea into a conversation.
Tell us about your website, your audience and where you want to go.
KEEP EXPLORING
