CLIENT SPOTLIGHT 32 / 35
Travel Zeylan
Sri Lanka, through a traveller’s own lens.
A closer look at the business,
its audience and its digital presence.
- Client
- Travel Zeylan
- Industry
- Sri Lanka tours
- Market / audience
- German-speaking travellers
01 / THE BUSINESS
The story
behind the screen.
Travel Zeylan presents Sri Lankan travel to a German-speaking audience. The supplied campaign includes Sri Lanka round trips, family travel, individual journeys and ten-day itineraries.
Language and itinerary preferences shape the project’s search context. Travellers may arrive with a trip length in mind or be looking for a journey suited to a family or personal interests.
02 / PROJECT CONTEXT
What shapes this project.
Three areas that define the business
and the audience it serves.
Round trips
Rundreise searches connect destinations with a complete travel route.
Family journeys
Familienreisen introduces a distinct traveller group.
Individual itineraries
Trip length and personal preferences shape more specific searches.
SEARCH FOCUS
The searches behind the interest.
A selection of search themes from this project’s campaign.
- Sri Lanka Rundreise buchen
- Sri Lanka Familienreisen
- Sri Lanka Rundreise 10 Tage
- Sri Lanka Individualreisen
YOUR BUSINESS COULD BE NEXT
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idea into a conversation.
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