CLIENT SPOTLIGHT 35 / 35
International Diving School
A different perspective on the island.
A closer look at the business,
its audience and its digital presence.
- Client
- International Diving School
- Industry
- Diving & marine experiences
- Market / audience
- Sri Lanka
01 / THE BUSINESS
The story
behind the screen.
International Diving School is associated with diving experiences in Sri Lanka. The supplied campaign connects diving searches with Hikkaduwa, Trincomalee and Nilaveli.
This project’s search context brings together an activity and several coastal destinations. Visitors may be planning a diving trip or exploring what is available near a chosen holiday location.
02 / PROJECT CONTEXT
What shapes this project.
Three areas that define the business
and the audience it serves.
Diving discovery
Sri Lanka diving searches introduce the core activity.
South coast interest
Hikkaduwa provides a specific destination-led search theme.
East coast interest
Trincomalee and Nilaveli add further geographic search contexts.
SEARCH FOCUS
The searches behind the interest.
A selection of search themes from this project’s campaign.
- Diving Sri Lanka
- Diving Hikkaduwa
- Diving Trincomalee
- Diving Nilaveli
YOUR BUSINESS COULD BE NEXT
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