CLIENT SPOTLIGHT 06 / 35
IMC MED Hospitals
Medical assistance, close to the traveller.
A closer look at the business,
its audience and its digital presence.
- Client
- IMC MED Hospitals
- Industry
- Healthcare & medical assistance
- Market / audience
- Sri Lanka’s south coast
01 / THE BUSINESS
The story
behind the screen.
IMC MED Hospitals provides medical assistance in Sri Lanka, with search themes focused on clinics in Hikkaduwa, Unawatuna, Ahangama and Weligama. Its website presents medical support for visitors and people seeking care along the south coast.
Location is central to this project’s search context. A traveller looking for a nearby clinic needs understandable service information and a clear route to contact the provider.
02 / PROJECT CONTEXT
What shapes this project.
Three areas that define the business
and the audience it serves.
Coastal clinic discovery
Individual destinations create distinct local search needs.
Visitor assistance
Medical support information is relevant to people away from home.
Direct enquiries
Clear contact pathways help visitors reach the medical provider.
SEARCH FOCUS
The searches behind the interest.
A selection of search themes from this project’s campaign.
- Health clinic Hikkaduwa
- Health clinic Unawatuna
- Health clinic Ahangama
- Health clinic Weligama
YOUR BUSINESS COULD BE NEXT
Let’s turn your next
idea into a conversation.
Tell us about your website, your audience and where you want to go.
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